Sweetie!?! The computer is making a strange clicking sound.
What’s that smell? Is something on fire?
Weren’t all your pictures on that computer?
Oh, no!

Don’t be a loser … like me.  I am talking about loss, data loss.  In terms of digital photography I am talking specifically about the pictures of your life that are more than likely all stored in one place only: the hard drive of your computer. 

Wedding pictures, vacation pictures, birthdays, holidays; these precious moments of your life can be lost in an instant from a bolt of lightning or the spark of static electricity you might pick up from rubbing your feet across the carpet. Machines are imperfect and do fail, and by Murphy’s Law, they will fail at the worst possible time.

If you experience a hard drive failure it could cost between 0 and 00 to recover the data depending on the severity of the hard drive crash, and this service is not guaranteed.  The data could be lost permanently anyway.  What dollar value do you place on your digital photo archive?

Here is a short list of things you can do to protect your valuable photos, videos and other personal data:

Buy and Keep Your Antivirus Software Up To Date

Malicious viruses can erase your hard drive.  Use a system that is updated automatically every day with the latest virus definitions.

Keep Your PC Serviced

When dust collects in and around your hard drives, they overheat and that will shorten the life of the drive.  Your personal computer is a big dust filter.  Have it serviced by a professional at least once a year and keep them off of the carpeted floor, away from dust and pet dander.

I recommend getting an air filter and keep it in the room with your PC.  Your PC will not collect as much dust and, as an added benefit, you will breathe less dust at the same time.

Keep Your Data and Photos Backed Up

Backing up your photos and data over the web is becoming a very popular choice for data backup.  This was formerly a pretty expensive solution for the convenience, but with the lowering cost and expanding capacity of hard drives, many web based services are popping up.  Online backup is like buying an insurance policy for your digital photo archives.

Here are the advantages of backing up to the Internet: 

You can backup securely over any high speed Internet connection.

Since your data is stored on a server offsite, you are covered from events such as PC theft, fire or hard drive failure. You might consider what would happen if there is an earthquake, flood or other natural disaster wherever your backups are stored.

Mozy.com is the online backup system that I use. Recommended by PC World Magazine, it works equally well on PC and Mac. You can back up to 2 Gigabytes for free and you can backup unlimited data from your home computer for only .95 per month (even less with an annual subscription). They have a pro version as well for your office computer.

Many online backup companies offer a low cost data backup only to charge you on the back side to restore your backup data.  Not so with Mozy.  They have no hidden charges!  When I asked their tech support to confirm, they told me “We don’t hold your data for ransom.”

So, don’t be a loser. You’ve invested hours and dollars in your digital photo library.  It is literally priceless.  One day (maybe even tomorrow) you will be glad you did, or sorry you didn’t.  Save early and save often, and make data backup a critical part of your digital photography processes.

You might even encourage your friends to back up their data (send them a link to this article!)  You may become one of their biggest heroes the next time they experience a data loss event.

Sign up for a free digital photography tip of the week at www.photonack.com. If you shoot in camera RAW (you should be), please visit www.rawconverterreview.com for news and reviews about popular RAW converter programs.

Today’s digital camera technology offers consumers an irresistible range of camera options coming from different top brands. From point and shoot compact digital cameras to large and bulky DSLRs and mid-sized cameras in between-the choices can be overwhelmingly endless. Shopping for a new camera can become overwhelming due to the number of models and specifications available today. So how can a consumer end up picking the cream of the crop?

While there is no single best digital camera (since choices vary according to each person’s unique needs and preferences), your best bet is of course to study the options available and rely on one of the top brands in the market today.

Canon Digital Cameras

What is the brand with the largest market share today? Canon! Canon is well known as a supplier of quality digital cameras. Its camera series lines, which include PowerShot (point and shoot) and EOS (DSLR), have consistently received numerous positive ratings from users and critiques.

Of course, not everything that Canon produces is flawless as there have been issues along the way; nevertheless this company enjoys a good reputation and an outstanding track record when it comes to high quality digital cameras.

Canon PowerShot A470 7.1MP Digital Camera with 3.4x Optical Zoom (Gray)

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Retail Price: $99.99

Amazon Price: $249.99

Since cost is always a major concern, Canon has produced digital cameras that are within your means. The Canon Powershot A470 is a top-selling camera for good reason. This compact point and shoot camera comes with a 7.1 megapixel CCD, 3.4x optical zoom, and a 2.5″ LCD screen to frame your photos and review them easily. Quality and user-friendliness are combined in this piece of affordable camera.

Canon also recognizes the fact that digital cameras have also become a fashion accessory today and people are looking for beauty and style aside from excellent performance. The Canon A1000 IS was designed not only to look nice, but also to be easy to use as well. Even with its modern style, its features do not take a backseat. It has a whopping 10 megapixel CCD, a 4x zoom lens and Canon’s well-known image stabilization.

Canon PowerShot D10 12.1 MP Waterproof Digital Camera with 3x Optical Image Stabilized Zoom and 2.5-Inch LCD

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Retail Price: $299.00

Amazon Price: $249.95

For adventure seekers, Canon created an action-packed camera called the Canon PowerShot D10, which is waterproof up to 10 meters, freezeproof from -10 degrees Celsius, and shockproof up to 1.22 meters. This superlative camera comes with a 12 megapixel sensor, 3x zoom lens, 2.5 inch LCD screen, and the ever-reliable image stabilization.

Proper Care and Maintenance

Just like with any other brand of digital camera, it is imperative that you take utmost care of your Canon camera repair. Even if Canon is known for its quality, it is still not invincible to wear and tear. As much as possible, protect your camera from dust and debris. Avoid dropping it or subjecting it to impact.

If you suspect any malfunction in your digicam, bring it immediately to a service center that has experience with Canon digital camera repair. If you prefer to do it yourself, look for a vendor selling genuine OEM Canon digital camera parts.

Producing high-quality photographs is not at all difficult with the excellent line of Canon PowerShot series. To ensure that you end up with the best choice that will meet your photography needs and requirements, review and compare different products before buying.

Picture frame mats are a wonderful way to make your framed photos look amazing. If you’ve never used a mat and you’re looking for a simple way to make your photos look even better, then you should definitely consider using mats. Picture frame mats add depth to your photo and can help accent specific colors to really showcase your artwork beautifully.

Mats are very versatile and make a big difference in the look of your framed piece of artwork.

What will a mat do for your picture? Here are three simple ways matting can make a difference with your photo:

• Mats can help in framing pictures or artwork in odd sizes
• Mats offer unique and different ways to show off your creativity
• Mats can help your photograph stand out

If you want to avoid the expense of a custom frame but have a picture or piece of artwork in a non-standard size, picture frame mats can solve your problem. A picture frame mat goes inside your frame, between the photo and the glass, and surrounds the photo like an inner frame giving it a professional finished look. The benefit of mats is that you can have them fit any size of artwork and fit any picture frame size. Picture frame mats can display a non-standard photo or piece of artwork and make it fit nicely in any ready made standard sized frame without the big expense of a custom made frame. Mats can be cut to fit any size frame or picture no matter if it’s a ready made frame or a custom frame, they’re a perfect way to enhance your photos or artwork.

Mats are also popular for displaying more photos in a smaller space like collage frames or other multiple opening frames like double or triple picture frames.

Personalization is another great benefit of picture frame mats. Picture frame mats can be used to personalize your frame, from special messages to whimsical notes, signatures or drawings. Mats can be used for personalizing frames that display important events like weddings, anniversary parties, graduations or even special vacations.

Using picture frame mats can also help you better express your creativity. Mats can be cut many different ways and are available in a wide variety of colors so you can create a truly stunning photo display. A mat will help set off frames in just about any color from white picture frames to black, blue or even red picture frames.

Mats can serve another purpose besides adding to the eye appeal and personalization of your picture. Mats will protect your photos from touching the glass of the picture frame. This is important because over time moisture exposure can damage your photo by causing your photo to stick to the glass. If you really want to protect your photos or artwork long term, you should consider using conservation techniques and archival products for all your framing. These types of archival products do not contain chemicals that would otherwise degrade your pictures over time.

With so many benefits, the only downside of picture frame mats is that it costs a little extra time and money to buy the mat. But even that is small as there are machine precut mats for common picture frame sizes that make mats very affordable and easy to find. A non-standard mat for a unique size, however, will require a little additional cost because it has to be hand cut but is almost always well worth it.

One thing to be careful of when using multiple mats in a frame is to avoid non-glare or anti-reflective (AR) glass. If you use two or more mats with non-glare glass your photo may very well appear fuzzy or out of focus. The extra thickness of using multiple mats creates an extra distance between the non-glare glass and the photo causing the photo to look diffused.

So, remember these two helpful hints - use pre-cut mats to save money and never use non-glare glass when using more than one mat.

Once you try your first picture frame mat, you’ll be sure to love the look a mat can add to your favorite photo. No wonder professional photographers and picture enthusiasts have made picture frame mats so popular. Hopefully this article has helped you see the benefit of picture frame mats and will encourage you to try using a mat with your next picture frame.

You can find tons of personalized gift ideas and one of the latest developments in the field of photography are Photos to Canvas. Ordinary pictures can be transformed by printing to canvas. The process of transferring photos to canvas allows amateur and professional photographers turn their digital photographs into framed, full-sized canvas prints.

Photos to canvas offer full size, distinct and beautiful images that can be displayed anywhere in the house and office. Most companies that transfer photos to canvas provide a fifty-year warranty in case the photographs fade. The idea of transferring photos to canvas is as easy as scanning your favourite photo.

Pictures from weddings, birthdays, anniversaries and births are great images to turn into Canvas Prints. Cherish your favourite photo for many years to come by simply printing your photo to canvas. Many people scan their old baby pictures and transfer these photos to canvas in order to relive those precious moments.

It is a great idea to give canvas prints as Christmas presents as any photo works. Some people tend to give pictures that are Christmas-themed while others use old pictures with their old or new friends. Family pictures are best made into canvas prints.

Photos to canvas prints are also good idea for housewarming gifts. It is recommended to give a strange of familiar landscape such as beach or a mountain image. Another option is to use any picture you downloaded or taken yourself to make your gift more personal.

A picture of your pet is another good idea to put into canvas. Pets are important family members and often have the most pictures taken of them. With a high quality scanner, you will be able to preserve the images of your favorite pet and turn it into canvas prints.

It is essential to find a good printing company when choosing your canvas prints supplier. The first thing you need to consider in choosing a good printing company is its ability to produce great prints. Online companies will deliver your artwork to your door. Good artistic skill as well as the latest technology should be used when creating canvas prints. Its as simple as sending your photo and letting the chosen company do the rest.

It is possible to create your own masterpiece in canvas prints by just uploading your photographs. Your photos on canvas will be delivered to you within only a few days. However, more advanced style like Pop Art Portraits may take a little longer.

Canvas prints are becoming more and more popular because they are effective when it comes to advertising and self-expression. With this fact, many people consider going on a canvas printing business. Most companies are always in need of canvas printing companies that can provide them quality services to advertise their products in a larger scale.

Preparation for Creative Photography

Many elements exist in taking great photographs and this article aims at helping you set up your camera and monitor to get the most out of the pictures you take.

More to it than Photoshop

Photoshop is a very powerful tool when it comes to photo editing and this program allows you to enhance and radically change just about any aspect of a photo. Although you can import an image into an application like Photoshop and edit it in many amazing ways to get the best results to suit your criterion, you start by taking a great picture.

Presetting your Digital Camera

Apart from a few exceptions you should always shoot in RAW format because you can always be assured there’s more creative leeway in a RAW file. JPEGs lack certain information in the data that makes up the file. If shooting in JPEG format make sure you shoot at the highest possible quality.

JPEGs have their role, for example, if you have little time to work on the photos after you shoot and just want to capture a snap, or you require fast sequence shooting then shooting in JPEG format is ideal.

Understanding your Cameras ISO

Every digital camera has a sensor to capture the image, similar to a computer chip. The camera ISO is related to the sensor and by adjusting the ISO you increase or decrease the sensitivity of the sensor to allow for taking images in awkward light situations. For example, a lower ISO setting reduces the light sensitivity and is used for overly bright scenes. A high ISO setting increases the light sensitivity and is suitable for taking pictures on a cloddy day.

Be Different, Be Creative

The great thing about digital photography is that you can create really impressive photos by simply playing around with your settings and experimenting. You will often find that a photo which is abstracted in some way will show more emotion, or reveal more about the subject in question.

On occasions you will go through phases where you can’t snap that great photo and everything always seems boring or lacking emotion and depth. If you hit a period like this then try one of the following:

Get High: Look around for something you can climb like a staircase, tree or step ladder.

Get Low: Look around and try taking pictures from a low angle i.e. down a flight of stairs, or an underground hatch.

Calibrate Your Monitor

The guidelines above will help you take wonderful high quality photos that are full of detail and impressive to look at. Next you will most likely want to edit these pictures using an image editor such as Adobe Photoshop to put the finishing touches to your creations but first you need to prepare your work station.

Online retailers often face issues with consumers who are using monitors that are not properly calibrated. Often what’s happening is the consumer is looking at a colour on a screen which is not true to life i.e. a red t-shirt which is really a burgundy t-shirt.

Adobe Gamma is a monitor calibration tool that comes packaged with Photoshop and it allows you to correctly calibrate the colours which your monitor displays. Alternatively, you can use QuickGama which is free software provided by Eberhard Werle.

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The dawn of digital camera technology has undoubtedly offered limitless choices for professionals and amateurs alike to come about with the best possible photographic results. The variety of cameras available is huge, ranging from tiny compact point and shoot cameras to very large professional digital SLRs. Each type and class has its own strengths and limitations therefore making the task of shopping for cameras complicated. Camera preference will come down to the features and specifications that the individual desires, there is no one camera that will please everyone.

The best digital cameras will of course cost thousands of dollars due to advanced features and controls. The current top digital camera brands are Canon, Sony and Nikon.

The two most important and expensive parts of the camera are the lens and the LCD screen. These parts should be regularly cleaned and maintained. The fragile parts of the camera like the LCD screen should be well protected and not bumped or banged. Also don’t store a battery against the LCD inside your case; you might end up having to pay for a camera LCD screen repair It is also important to invest in good quality lens cleaning equipment such as a good lens brush, a lens blower and lens cloth. A lens blower can help remove dust and dirt, while a cleaning solution and cloth can remove debris that the blower cannot. One simple way to protect your camera lens is to always put the lens cover back on when you are done taking pictures.

Be sure to store your digital camera properly when not in use. It is recommended that the camera be stored in a cool and dry space. Always keep the camera out of the sun and from cold temperature. Digital camera batteries should also be taken out when the camera is not in use. And just as a precaution, magnets of any kind should be kept away from the camera body and definately the memory card.

Besides just the camera itself, you should also remember to take care of your accessories such as memory cards. These are small accessories, so you should take care to not lose or damage them. Never remove the memory card while transfering images to your computer. Memory cards should be stored in the camera or in a card case to avoid damage to them and avoid losing them.

Taking good care of your camera is important so that it will be with you for a long time. You should look for overall brand reliability before making your purchase, and Canon has a great rating; but this does not mean that the camera won’t suffer from normal wear and tear just from normal use. As much as possible, to avoid having to find a Canon digital camera repair shop you need to protect it from impact damage, water exposure, sand and dust and extreme tempertures.

If you notice any damage or malfunction to any part then it is important to find someone who can affordably provide you with reliable camera repair services. Remember that your camera cost a lot of money and it certainly pays to take good care of it.

If you want to continue to enjoy your photo and picture frame for years, it’s important to know how to protect it from permanent damage.Although there are many ways you can ruin your photo and picture frame, there are four simple things you can do to keep your picture frame looking good for years.Many people don’t realize how easy it is to protect your pictures until it’s sadly too late. With these few important tips you can keep your frame and picture looking good for years.

Avoid Your Picture Frame From Getting Direct Sunlight

We all know the kind of damage the sun can do to your skin and your photos are no different.The sun’s UV rays can badly damage your photos so decrease the risk of fading and damage by preventing your frames from getting direct sunlight.

If it’s impossible for you to keep your picture frame away from direct sunlight, there are a few things you can do. The first thing would be to make a copy of your special photo so if the picture is damaged by sunlight you still have a good photo.The second thing you should do is use UV glass or UV acrylic which will dramatically reduce the UV exposure on your photo.Although your photo will be protected, your picture frame will still likely fade in the direct sunlight. Some of the frames most sensitive to fading are ones made out of natural materials like fabric, paper and wood picture frames. You should also be careful with stained or colored frames like red, green or blue picture frames.

Avoid Moisture

We all know about moisture damage caused by flooding, but have you considered damage caused by steam?Photos and picture frames can be badly damaged by this type of moisture. Be sure to avoid hanging your picture frames next to the kitchen sink or in a bathroom where it can get hot and steamy. If you choose to display pictures in these locations, be sure you have extra copies of your photos made and choose a frame that won’t get damaged by moisture. The best frames for moist areas are metal picture frames that are made out of aluminum and won’t rust.

Be cautious of picture frames with a sealed back.  A sealed back frame is either taped closed or has a paper glued to the back of the frame to protect it and give it a professional finish. A sealed back on a frame does not protect your photo but instead can damage it by trapping moisture inside.Moisture is naturally found in the air in the form of humidity.When the temperature outside the picture frame is different from that on the inside of the frame, moisture builds. If there is a sealed back on your picture frame, there is no way for the moisture to escape so it’s absorbed by your photo.

If you live in a climate with high humidity, you should consider getting some spacers or mats so your pictures will never get stuck to the glass.When a photo has consistent contact with the glass in high humidity, the photo can stick to the glass and become damaged. Spacers or mats keep the glass from resting on the picture and gives the picture some room to breathe.

Use Caution with Spray Cleaners

This may sound like an obvious suggestion, but there are many people who do not realize the damage that can be done to their photos by spraying glass cleaner on their picture frame glass.Anytime you’re planning to use a spray cleaner to clean your picture frame, always remove the photo first before cleaning. The sprayed liquid can seep under the glass and permanently stain your picture. If you don’t want to take the time to remove the picture, use a cloth with the cleaner instead of spraying the cleaner directly onto the glass.

More Frame Care Tips

Another tip to avoid damaging your picture frames is to never stack your frames without properly protecting them. If you are moving or need to store your frames, be sure to protect them with bubble wrap or thick towels.  Metal and wood picture frames are difficult to repair, so take extra precautions to properly protect them when storing.

By remembering these tips you can protect your picture frames and special photos so you’ll never have the disappointment of ruining something you love. Keep these tips in mind and you will have picture frames that retain their beauty and look good for many years.

Knowing the difference between custom frames and ready made picture frames is important when you’re shopping for frames.  Having a good understanding of these two types of frames will help you get the right frame without spending more than you want.  So, what is the difference between ready made frames and custom frames?

A ready made picture frame is just that- one that is ready to be used directly out of the box.  Manufacturers of ready made picture frames assemble and package them so all you need to do is open the box, insert your picture and it’s ready to be displayed.

Ready made frames usually come in standard sizes. You can find ready made frames for photos, small keepsakes, standard sized art work and important documents like diplomas. Ready made frames are complete when assembled. They include glass, backing and some hardware for either hanging on a wall or for displaying on a table. Not all ready made frames include an easel back stand or frame hardware for hanging.  Ask your frame retailer to make sure you have everything you need to display your framed picture.

There are many different frame retailers that offer ready made frames online and in stores. With so much selection you should always be able to find exactly what you want.

Custom picture frames, on the other hand, give you more options than ready made frames. Custom picture frames are measured, cut and put together specially for you. If your framed item is not a standard size, or if you need a unique depth or dimension for your artwork or keepsakes, a custom frame is the answer.  With a custom frame, you can choose the type of protective surface you want, whether glass or acrylic with a UV coating. 

Custom frames allow you to create a look that is your own, from framing material to mats to the layout of your picture or artwork. Some custom framers refer to these frames as “ready made” because they’re all ready to be hung when you get them. However, if they’re hand assembled they’re custom frames not ready made frames.

Which type of picture frame is best?

The answer to that question depends upon what you plan to frame. Original artwork is best suited to a custom picture frame since size sizes are usually non-standard and can vary wildly. A custom wood picture frame can accommodate a wide range of thicknesses and unique dimensions. There are many options to choose from with custom frames so you have a lot of flexibility to find a frame that goes well with your artwork.

Something to consider is that ready made picture frames are usually a lot less expensive. Custom frames are created and assembled by hand which adds to the cost of your framing project.

So to choose between a ready made frame and a custom picture frame you should ask yourself a few questions.

Is it a standard picture size? If it’s a standard size then you’ll have lots of options with ready made frames. Ready made picture frames come in a wide variety of colors, shapes, materials and sizes. You can find frames in everything from wood and metal to gold leaf, sterling and basic black picture frames. If you’re looking for a nice looking frame without spending a lot, a ready made frame is your best choice.

If you have a picture that doesn’t quite fit into a ready made frame, you can use a ready made mat insert to frame your picture and give it a custom look without the cost of a custom made frame.

However, as convenient and economical as ready made frames are, sometimes you need a custom size or look for your photo or artwork. If you have a unique piece of artwork, whether it’s a standard size or not, you may want the extra choices that a custom picture frame offers to best showcase your piece.

Once you have determined whether a custom frame or ready made frame best suits your framing needs, you are ready to start shopping for your frame. No matter what type of frame you decide on, you’ll know the difference between these two types of frames so you’ll always get exactly what you want.

This doesn’t really apply of course if you’re taking shots of inanimate objects. It is highly unlikely that a tree is going to feel put out because you took your shot when it’s foliage was not at its best - but a person may.

Perhaps you are lurking in the back alleys of a Third World city, or maybe your own, attempting to capture a specific ambiance. You see an old woman in your line of sight looking tired and world weary. All the same, there is something you see in her pose, something noble in her expression, so you shoot it.

Afterwards you can give the images a good color balance in image editing software for your friends to admire. Obviously you derive the pleasure of your efforts - but what did the model get?

Back when I was first taking photos I caught sight of a one legged man on a crutch hobbling towards me along a city street. It was a powerful image, so thinking myself a god with a Canon I boldly took the shot. The subject got very upset - and I immediately saw his point: who wants to be immortalized looking your worst?

I promised myself I would never do that again and threw away the negative when I returned my darkroom. Should I have asked for his OK first? That would not have solved the situation and he most certainly would have said no. The real point was, what was my original intention for taking that shot in the first place? Had I thought about it a little more I probably would have taken my shot from behind and spared his feelings.

Sometimes you take a candid snap and the value of the shot is that the person is unaware of your interest. These photos can be terrific but presenting yourself and your intention ahead of time could spoil the effect. Nevertheless, once you have your shot why not approach the person and ask if you can take another, this time doing the best you can to take a more flattering version. They may never see it, but here, as in many things - it’s the thought that counts.

Another suggestion, often appreciated in poorer countries or areas where the local people have been assaulted photographically on a daily basis by throngs of tourists, is to offer at least some polite financial exchange for the modelling services provided. This is usually appreciated and it’s good for your conscience.

Some other examples: one time I did my own personal photo essay on a school. It wasn’t practical to offer every student and teacher a print but I cut a CD of the best shots and presented it to the principal.

Another time, I shot a dog class and made some small prints of the ten best shots and gave them to the trainer to pass out at the next class.

All this comes under the heading of good manners, and good manners are always appreciated. Additionally if you find you need to go back and re-shoot, you will most likely be welcomed and not run out of town.

Try it.

Whether capturing photos of products or shooting portraits or other images. Achieving great photos of publishable quality, does require some photographic ability whether natural or learned. Photographers often utilize photography equipment such as muslin backdrops and photography lighting kits or lighting stands to highlight the subject. Often times a back light or fill light will be employed as well to eliminate any shadowing affects in the background of the images.

Pro photographers often choose strobe or flash studio lighting for there lighting source, particularly with taking modeling shots or with portraiture. Using strobe or flash lighting, synchronzied timing of the camera’s shutter to work in time with the flash is required.

Though for some photography enthusiasts, they can also choose to utilize a different type of photo lighting equipment such as continuous lighting. This type of studio lighting can be found in the form of both Halogen and Fluorescent photography equipment. These are known as hot lights and are very easy to use and require no synchroziation like flash lighting does. Photogs can place there light stands and simply flip them on and begin shooting immediately.

Brightly burning halogen studio lights provide a wonderful light source but they also produce a great deal of heat as well. If you use this type of continuous lighting, the heat in your home or studio will not only rise but your electric bill will rise as well. Fluorescent lighting stands in comparison are cool to the touch and need only a fraction of the electricity to operate. With that said, they do not burn as brightly as halogen bulbs do. To counter that, photographers who want to use fluorescent for it’s coolness and energy efficiency simply choose a higher wattage lighting kit to overcome any luminosity differences in output.

KT900 Three Light 1250w Mini-Boom Lighting Kit

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Retail Price: $319.95

Amazon Price: Too low to display

Photography equipment is designed to enable photographers , regardless of whether they are a professional or a beginner to be able to elevate the quality of their photographic images on a consistent basis. Both elevating their photos and the very craft of photography to new heights.